Copy Best Practices
Titles with catchy, attention-grabbing copy perform best. Use eye-catching words or the biggest selling point of the offer.
Notifications containing ONE relevant emoji tend to perform well in our network, but notifications with ONLY emojis in the copy will not perform well.
Not all characters take up equal space, as capital letters are larger than lowercase.
Message copy is less likely to be read on mobile devices (the notification must be expanded to see the message copy).