Copy Best Practices

Titles with catchy‭, ‬attention-grabbing copy perform best‭. ‬Use eye-catching words or the biggest selling point of the offer‭.‬

Notifications containing ONE relevant emoji tend to perform well in our network‭, ‬but notifications with ONLY emojis in the copy‭ ‬will not perform well‭.‬

Not all characters take up equal space‭, ‬as capital letters are larger than lowercase‭.‬

Message copy is less likely to be read on mobile devices (the notification must be expanded to see the message copy).