Dynamic Values for Tracking

Adding parameters to your URL allows you to collect data on various values you are interested in tracking. 

Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.

Conversion ID


A unique Pushnami click id
Creative ID
ID of creative used
Website ID
The reference id of the website
Campaign ID
The reference id of the campaign
Device type (e.g. mobile)
Detected country (e.g US)
Detected zip (e.g. 78757)
Detected city (e.g. Austin)
Detected state (e.g. Texas)
IP Address
Detected IP (e.g. 198.54.146)
Device User Agent
Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36

Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics. 

Postback:<<conversion_id>>&v=<Conversion Value>