Glossary

An impression is counted each time your ad is shown on a search result page or other site. A single Impression will add a new source id to your Spend tab.

A click is an advertising metric that is counted whenever someone interacts with an ad by clicking on it.

CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item.

An action that's counted when someone interacts with your ad and you postback the Conversion.

CPA, or Cost per Action, is calculated by dividing spend/conversion

This number is representative of the total number of your budget that has been used. Spent can be found as a total on the campaigns page as well as column on each campaign.

Setting your default bid on a campaign will automatically use that bid for new Source IDs as your campaign gains impressions. This can be adjusted at any time by going to Campaign Setup.

This can be defined as the website that your campaign is gaining traffic from. Source IDs appear as soon as they have an Impression. We encourage you to bid up on Source IDs that are generating a lot of clicks and you can block any Source IDs that are not generating success.