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Updated on April 26, 2024

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Dynamic Values for Tracking

Adding parameters to your URL allows you to collect data on various values you are interested in tracking. 

Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics. 

Postback: https://revtrc-api.pushnami.com/convert?t=<<conversion_id>>&v=<Conversion Value>

Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.
Conversion ID

<<conversion_id>>

A unique Pushnami click id
Creative ID
{{=data.adcreativeid}}
ID of creative used
Website ID
{{=data.adsourceid}}
The reference id of the website
Campaign ID
{{=data.adcampaignid}}
The reference id of the campaign
Device
{{=data.ddevice}}

Device type (e.g. mobile)
Country
{{=data.dcountry}}

Detected country (e.g US)
ZIP
{{=data.dzip}}

Detected zip (e.g. 78757)
City
{{=data.dcity}}

Detected city (e.g. Austin)
State
{{=data.dstate}}

Detected state (e.g. Texas)
IP Address
{{=data.dip}}

Detected IP (e.g. 198.54.146)
Device User Agent
{{=data.dua}}

Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64)
AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36

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