Using The Link Builder

Using different links on each of your creatives is not required but is supported. Using the list of Dynamic Values for Tracking, you are able to build links that pass back the right information.

Start your link with a scheme HTTP (without SSL) or HTTPS (with SSL)

This should be followed by the subdomain. Subdomains are a unique URL that lives on your purchased domain as an extension in front of your regular domain

Next, include your second-level domain. The second-level domain is the core string that represents the name of the website

Lastly, you need to close your link with a top level domain. Examples include, .com, .org, .net.

Optionally, you can add a subdirectory as long as you close it with a forward slash.

Adding Parameters:

Pushnami Ads provides you with multiple Dynamic Values for Tracking that will pass back important information. Once you have completed your URL, you can select which parameters you want to include.

After selecting your first parameter, the link builder will add “/?” to the end of your link and include the selected parameter.

At the bottom your selected parameter will display and you are able to update the name of the parameter to match your own passing values.