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Updated on October 2, 2023

Docy

Dynamic Variables for Creatives

Adding variables to your creative’s titles and messages lets you personalize data.

Pushnami offers the following variables to create dynamic text.

Date/Time
Date

{{#def.date()}}
Shows actual date Example: Aug 2
Date
{{#def.date('MM-DD-YYYY')}}
Shows the current day of the month Example: 08-02-2023
Date
{{#def.date('D')}} for day of the month
Shows the current day of the month Example: 2
Day
{{#def.date('dddd')}}
Shows the current day on the week Example: Monday
Month
{{#def.date('MMMM')}}
Shows the current month Example: August
Year
{{#def.date('YYYY')}}
Shows the current year Example: 2023
Time
{{#def.date("hh:mm")}}
Shows the current time Example: 03:17

Location
ZIP

{{=data.zip||data.dzip}}
{{=data.zip||data.dzip||"Your Location"}}
City
{{=data.city||data.dcity}}
{{=data.city||data.dcity||"Your City"}}
City or your area
{{=data.dcity||'Your Area'}}
{{=data.dcity||'Your Area}}
State
{{=data.dstate}}
{{=data.dstate||"Your State"}}

You can include a generic text if the subscriber ID does not have a location value.

Devices
Device

{{=data.ddevice}}
Show the device who you receive the notification Example: Desktop

Examples

Add variable in title

Add variable in message_Date_current day

Add variable in message_Date_MM-DD-YYYY

Add variable in message_Date_for day of the month

Add variable in message_Day_(Monday- Sunday)

No variable recognition

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