Here is an example of how web push notifications appear on the lock screen of an Android mobile device.
Notice that the rich image for the notification only appears on Android devices once the user expands the notification.
Windows Desktop
Web push notifications appear on the home screen just like system alerts on Windows desktop devices. Unlike Android devices, the rich image appears without any user interaction with the notification.
Notice that you can also include up to two buttons on the notification that can include short attention-grabbing copy.
Apple Desktop
Web push notifications also appear like system alerts on Apple desktop devices. The icon image is not shown on Apple desktop devices, and is replaced by a smaller version of the rich image.
Pushnami Ads assigns a status to creatives to inform you of the state the creative is in.
Active
The campaign is live and running on the network
Pending
The creative is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The creative has been manually paused and is not running on the network
Archived
The creative has been moved to archive and is no longer running
Rejected
The creative is not running and campaign contents are in violation of our advertising policies. Please review the feedback and make the necessary changes before resubmitting
Dynamic Variables for Creatives
Adding variables to your creative’s titles and messages lets you personalize data.
Pushnami offers the following variables to create dynamic text.
Date/Time
Date
{{#def.date()}}
Shows actual date Example: Aug 2
Date
{{#def.date('MM-DD-YYYY')}}
Shows the current day of the month Example: 08-02-2023
Date
{{#def.date('D')}} for day of the month
Shows the current day of the month Example: 2
Day
{{#def.date('dddd')}}
Shows the current day on the week Example: Monday
Month
{{#def.date('MMMM')}}
Shows the current month Example: August
Year
{{#def.date('YYYY')}}
Shows the current year Example: 2023
Time
{{#def.date("hh:mm")}}
Shows the current time Example: 03:17
Location
ZIP
{{=data.zip||data.dzip}}
{{=data.zip||data.dzip||"Your Location"}}
City
{{=data.city||data.dcity}}
{{=data.city||data.dcity||"Your City"}}
City or your area
{{=data.dcity||'Your Area'}}
{{=data.dcity||'Your Area}}
State
{{=data.dstate}}
{{=data.dstate||"Your State"}}
You can include a generic text if the subscriber ID does not have a location value.
Devices
Device
{{=data.ddevice}}
Show the device who you receive the notification Example: Desktop
Examples
Add variable in title
Add variable in message_Date_current day
Add variable in message_Date_MM-DD-YYYY
Add variable in message_Date_for day of the month
Add variable in message_Day_(Monday- Sunday)
No variable recognition
Creating a Creative
After creating a Campaign, the next step to success in Pushnami Ads is creating Creatives. This can be done by selecting “Add Creatives” on the “Creative” tab of your Campaign. There is no limit to the amount of creatives that can be used per Campaign but best practice is to have a minimum of 2 to allow for A/B testing.
Notification Preview:
This preview serves for your reference as you are building your notification. You can see how your notification will display for your audience by operating system. Learn more about notification specifications here.
Media:
The most important part of your creative is the image selection. The right image can generate a great amount of clicks so it is important to understand how these are viewed. To learn more about image best practices, click here.
Main Image: This image is most important for desktop and is not seen on mobile or tablet devices. We encourage you to include an main image at all times to ensure your audience is receiving the best possible content
Notification Icon: This image is required as this is the image that will likely be seen by most of our traffic.
Accepted image files: .jpg, .gif, .png
Copy:
Capturing your audience with text is required with the following fields
Title- Limit of 34 characters
Message- Limit of 65 characters
Button 1- This is optional but if you leave it blank, the default button, “Click Here” will be used
Button 2- Another optional button
Link- Where you want your audience to go when they click on your campaign
To learn more about copy best practices, click here.
Submit your Creative for review by clicking “Add Creative”
Create multiple creatives at once
We encourage you to use our clone creative function to develop variants of your offer for A/B testing.
When to use Save a Draft
If you want to continue working on a creative before submitting it to the Pushnami review process, you can save your creatives as proposals. They are stored under the Creatives page under “Drafts”.
You can continue editing the information over time until you decide to submit the creative.
Using The Link Builder
Using different links on each of your creatives is not required but is supported. Using the list of Dynamic Values for Tracking, you are able to build links that pass back the right information.
Start your link with a scheme HTTP (without SSL) or HTTPS (with SSL)
This should be followed by the subdomain. Subdomains are a unique URL that lives on your purchased domain as an extension in front of your regular domain
Next, include your second-level domain. The second-level domain is the core string that represents the name of the website
Lastly, you need to close your link with a top level domain. Examples include, .com, .org, .net.
Optionally, you can add a subdirectory as long as you close it with a forward slash.
Adding Parameters:
Pushnami Ads provides you with multiple Dynamic Values for Tracking that will pass back important information. Once you have completed your URL, you can select which parameters you want to include.
After selecting your first parameter, the link builder will add “/?” to the end of your link and include the selected parameter.
At the bottom your selected parameter will display and you are able to update the name of the parameter to match your own passing values.
Managing Creatives
All creatives offer the ability to edit, clone, and archive to best suit your needs.
Editing your creatives enables you to change the details of your creative at any time.
Cloning a creative feature enables you to quickly reuse an entire creative, where you can change minor details for A/B testing.
Archiving creatives that are no longer in use, allow you to only see what is currently running on the network.
Manage Rejected Creatives
Each creative has its own status to indicate if the status is Approved or Rejected. This status can be found by going to your campaign and selecting the Creative tab.
Hovering over the rejected status will display the reason the creative was rejected.
Editing the creative to resolve the rejection reason can be done by selecting the “Edit Creative” option.
There is a 24-48 hour waiting period once you resubmit the creative.
Review Process
After creating a campaign and submitting creatives, your campaign will undergo a review process. During this time Pushnami is reviewing each creative to ensure that the content is appropriate and that each link works as expected.
The review process can take up to 24 hours. Once your creative is approved, the creative will honor the start date you identified when creating the creative.
In the event that your creative is rejected, you will be alerted via the Campaign Dashboard and on the Creative tab of the Campaign as well. You can review the rejection reason, edit your creative, and resubmit your creative.
Pushnami Ads assigns a status to campaigns to inform you of any potential interruptions to your campaigns. Statuses are designed to allow the user to tackle the most urgent items first.
Active
The campaign is live and running on the network
Pending
The campaign is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The campaign is currently paused and not running on the network
Rejected
The campaign is not running and campaign contents are in violation of our advertising policies. The campaign was terminated on Pushnami’s behalf
Pending Start Date
The campaign will start to run on the network on the entered start date defined in the campaign settings
Pending Creatives
A campaign has been created, but there are no creatives added and therefore not sending
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Expiring
The campaign end date is within the next 48 hours
Archived
The campaign has been moved to archive and is no longer running
Frozen
All campaigns have been paused due to billing issues
Creating a Campaign
The first step to success in Pushnami Ads is creating a campaign. This can be done by selecting “Add Campaign” on your home dashboard.
General Settings:
Campaign Name: This is how you would like to reference your campaign and this name is not seen by your audience
Audience Rules:
You are able to better identify your audience by utilizing the following segmentation rules. “All” is the default, but this can be updated using the dropdown selectors:
State- We only allow sending within the USA
Device- Desktop, Mobile, Tablet, Other
Schedule:
Defining the schedule gives you control for when the campaign should start and stop running. We provide detailed configuration down to the day and time of the week that the campaign should be live.
As a default, the start date is set for “Today’s Date” but this can be changed to a future date. The end date is not required if you wish to have the campaign run forever. A campaign can be paused at any time.
In order to define day and time campaign restrictions, select the “Add Active Hours” button. The day of the week can be selected from the menu. Toggling “OFF” the “All Day” selector will display the start and end time by hour and minute.
All hours are in Central Time Zone CST (GMT-6).
Budget:
Default Bid: This is the set bid you wish to have your campaign start on all relevant websites. This can be raised or lowered depending on your campaigns performance but the lowest minimum bid allowed is .10 cents.
Daily Spend Limit: This is an optional field available to help with budgeting. Defining your Daily Spend Limit will set the threshold in the system that will warn you when a campaign is nearing the spend limit.
Once you have configured the required items on this form, you can select “Create Campaign”.
Managing Campaigns
Campaign management allows you to control your campaigns to make optimal improvements as trends occur. Once a campaign has been created, it is possible to edit the configurations at any time.
Edit Campaign Settings
Click on the campaign you'd like to edit.
Go to the Setup tab.
The following items are able to be edited: Name,
Status (pause or reactivate campaigns),
Audience Rules,
Schedule (add/delete days or times).
Save the edited information.
Increase Campaign Budget
Click on the Campaign you want to increase budget on.
On the Spend tab, select the Daily Spend field.
In this field you can increase or reduce your Daily Spend limit. We encourage you to also optimize your Default Bid if you are increasing or decreasing your Daily Spend.
We recommend that you monitor the success of your campaigns with the information shown in the table.
Respond to Campaign Status’
Whenever there is an action to take on a campaign, you will be alerted with a campaign status.
Hovering over the warning status will detail the action required.
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Recommended size of 300px X 300px (anything other than an exact 1:1 size ratio will be stretched).
Only static images are supported (.PNG, .JPEG, no movie/gif files).
Rectangular Rich Large Image (2:1)
Recommended size of 400px X 200px (anything other than an exact 2:1 size ratio will be stretched).
Only static images are supported (.PNG, .JPEG, no movie/gif files).
Notification Title & Message Copy
Recommended title length: 30 characters or below (anything above 30 characters may be cut off on mobile devices).
Recommended message copy length: 30 characters or below (anything above 30 characters may be cut off on mobile devices). However, you are allowed a 50-60 character limit on all devices.
Buttons
Max of 15 characters for each button.
Web Push has a limit of two buttons max.
Getting Started
Follow the steps below to set up your account.
Create account
Complete the new account creation form.
Validate credentials
Check your email to authenticate your account.
Copy and paste your username and temporary password on the Sign In page. Once it has been validated you can create a new password.
Create password
Create a new access password. This must have eight or more characters, with at least 1 number and one special character.
Log in using your new credentials.
Spend Report API
API to retrieve detailed spend reporting data for your Pushnami Ads advertiser account.
start_date cannot be more than 32 days before today
Date too far in past
401
Authentication required. Use Basic Auth or Bearer token.
No credentials provided
401
Incorrect username or password
Wrong credentials
403
User account not confirmed. Please check your email.
Account not verified
403
User does not have an advertiser_id assigned. Contact support.
No advertiser linked
500
Internal server error. Request ID: ...
Server error – include Request ID when contacting support
Support
For API access or issues, contact your Pushnami account representative or email us: support@pushnami.com
Campaign Status
Pushnami Ads assigns a status to campaigns to inform you of any potential interruptions to your campaigns. Statuses are designed to allow the user to tackle the most urgent items first.
Active
The campaign is live and running on the network
Pending
The campaign is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The campaign is currently paused and not running on the network
Rejected
The campaign is not running and campaign contents are in violation of our advertising policies. The campaign was terminated on Pushnami’s behalf
Pending Start Date
The campaign will start to run on the network on the entered start date defined in the campaign settings
Pending Creatives
A campaign has been created, but there are no creatives added and therefore not sending
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Expiring
The campaign end date is within the next 48 hours
Archived
The campaign has been moved to archive and is no longer running
Frozen
All campaigns have been paused due to billing issues
Creating a Campaign
The first step to success in Pushnami Ads is creating a campaign. This can be done by selecting “Add Campaign” on your home dashboard.
General Settings:
Campaign Name: This is how you would like to reference your campaign and this name is not seen by your audience
Audience Rules:
You are able to better identify your audience by utilizing the following segmentation rules. “All” is the default, but this can be updated using the dropdown selectors:
State- We only allow sending within the USA
Device- Desktop, Mobile, Tablet, Other
Schedule:
Defining the schedule gives you control for when the campaign should start and stop running. We provide detailed configuration down to the day and time of the week that the campaign should be live.
As a default, the start date is set for “Today’s Date” but this can be changed to a future date. The end date is not required if you wish to have the campaign run forever. A campaign can be paused at any time.
In order to define day and time campaign restrictions, select the “Add Active Hours” button. The day of the week can be selected from the menu. Toggling “OFF” the “All Day” selector will display the start and end time by hour and minute.
All hours are in Central Time Zone CST (GMT-6).
Budget:
Default Bid: This is the set bid you wish to have your campaign start on all relevant websites. This can be raised or lowered depending on your campaigns performance but the lowest minimum bid allowed is .10 cents.
Daily Spend Limit: This is an optional field available to help with budgeting. Defining your Daily Spend Limit will set the threshold in the system that will warn you when a campaign is nearing the spend limit.
Once you have configured the required items on this form, you can select “Create Campaign”.
Here is an example of how web push notifications appear on the lock screen of an Android mobile device.
Notice that the rich image for the notification only appears on Android devices once the user expands the notification.
Windows Desktop
Web push notifications appear on the home screen just like system alerts on Windows desktop devices. Unlike Android devices, the rich image appears without any user interaction with the notification.
Notice that you can also include up to two buttons on the notification that can include short attention-grabbing copy.
Apple Desktop
Web push notifications also appear like system alerts on Apple desktop devices. The icon image is not shown on Apple desktop devices, and is replaced by a smaller version of the rich image.
Push Notification Specifications
Technical Requirements
Square Notification Icon (1:1)
Recommended size of 300px X 300px (anything other than an exact 1:1 size ratio will be stretched).
Only static images are supported (.PNG, .JPEG, no movie/gif files).
Rectangular Rich Large Image (2:1)
Recommended size of 400px X 200px (anything other than an exact 2:1 size ratio will be stretched).
Only static images are supported (.PNG, .JPEG, no movie/gif files).
Notification Title & Message Copy
Recommended title length: 30 characters or below (anything above 30 characters may be cut off on mobile devices).
Recommended message copy length: 30 characters or below (anything above 30 characters may be cut off on mobile devices). However, you are allowed a 50-60 character limit on all devices.
Buttons
Max of 15 characters for each button.
Web Push has a limit of two buttons max.
Image Best Practices
Images containing humans perform well in our network. Top-performing images show the torso and up and are about a medium distance away from the subject.
Avoid busy images. Images with a singular focus perform best in our network.
Vibrant, colorful images that capture your audience’s attention perform best in our network.
Avoid multiple layers of text, brand logos, and anything too busy that may not crop well and end up being off-center.
Copy Best Practices
Titles with catchy, attention-grabbing copy perform best. Use eye-catching words or the biggest selling point of the offer.
Notifications containing ONE relevant emoji tend to perform well in our network, but notifications with ONLY emojis in the copy will not perform well.
Not all characters take up equal space, as capital letters are larger than lowercase.
Message copy is less likely to be read on mobile devices (the notification must be expanded to see the message copy).
Managing Campaigns
Campaign management allows you to control your campaigns to make optimal improvements as trends occur. Once a campaign has been created, it is possible to edit the configurations at any time.
Edit Campaign Settings
Click on the campaign you'd like to edit.
Go to the Setup tab.
The following items are able to be edited: Name,
Status (pause or reactivate campaigns),
Audience Rules,
Schedule (add/delete days or times).
Save the edited information.
Increase Campaign Budget
Click on the Campaign you want to increase budget on.
On the Spend tab, select the Daily Spend field.
In this field you can increase or reduce your Daily Spend limit. We encourage you to also optimize your Default Bid if you are increasing or decreasing your Daily Spend.
We recommend that you monitor the success of your campaigns with the information shown in the table.
Respond to Campaign Status’
Whenever there is an action to take on a campaign, you will be alerted with a campaign status.
Hovering over the warning status will detail the action required.
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Pushnami Ads assigns a status to creatives to inform you of the state the creative is in.
Active
The campaign is live and running on the network
Pending
The creative is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The creative has been manually paused and is not running on the network
Archived
The creative has been moved to archive and is no longer running
Rejected
The creative is not running and campaign contents are in violation of our advertising policies. Please review the feedback and make the necessary changes before resubmitting
Dynamic Variables for Creatives
Adding variables to your creative’s titles and messages lets you personalize data.
Pushnami offers the following variables to create dynamic text.
Date/Time
Date
{{#def.date()}}
Shows actual date Example: Aug 2
Date
{{#def.date('MM-DD-YYYY')}}
Shows the current day of the month Example: 08-02-2023
Date
{{#def.date('D')}} for day of the month
Shows the current day of the month Example: 2
Day
{{#def.date('dddd')}}
Shows the current day on the week Example: Monday
Month
{{#def.date('MMMM')}}
Shows the current month Example: August
Year
{{#def.date('YYYY')}}
Shows the current year Example: 2023
Time
{{#def.date("hh:mm")}}
Shows the current time Example: 03:17
Location
ZIP
{{=data.zip||data.dzip}}
{{=data.zip||data.dzip||"Your Location"}}
City
{{=data.city||data.dcity}}
{{=data.city||data.dcity||"Your City"}}
City or your area
{{=data.dcity||'Your Area'}}
{{=data.dcity||'Your Area}}
State
{{=data.dstate}}
{{=data.dstate||"Your State"}}
You can include a generic text if the subscriber ID does not have a location value.
Devices
Device
{{=data.ddevice}}
Show the device who you receive the notification Example: Desktop
Examples
Add variable in title
Add variable in message_Date_current day
Add variable in message_Date_MM-DD-YYYY
Add variable in message_Date_for day of the month
Add variable in message_Day_(Monday- Sunday)
No variable recognition
Creating a Creative
After creating a Campaign, the next step to success in Pushnami Ads is creating Creatives. This can be done by selecting “Add Creatives” on the “Creative” tab of your Campaign. There is no limit to the amount of creatives that can be used per Campaign but best practice is to have a minimum of 2 to allow for A/B testing.
Notification Preview:
This preview serves for your reference as you are building your notification. You can see how your notification will display for your audience by operating system. Learn more about notification specifications here.
Media:
The most important part of your creative is the image selection. The right image can generate a great amount of clicks so it is important to understand how these are viewed. To learn more about image best practices, click here.
Main Image: This image is most important for desktop and is not seen on mobile or tablet devices. We encourage you to include an main image at all times to ensure your audience is receiving the best possible content
Notification Icon: This image is required as this is the image that will likely be seen by most of our traffic.
Accepted image files: .jpg, .gif, .png
Copy:
Capturing your audience with text is required with the following fields
Title- Limit of 34 characters
Message- Limit of 65 characters
Button 1- This is optional but if you leave it blank, the default button, “Click Here” will be used
Button 2- Another optional button
Link- Where you want your audience to go when they click on your campaign
To learn more about copy best practices, click here.
Submit your Creative for review by clicking “Add Creative”
Create multiple creatives at once
We encourage you to use our clone creative function to develop variants of your offer for A/B testing.
When to use Save a Draft
If you want to continue working on a creative before submitting it to the Pushnami review process, you can save your creatives as proposals. They are stored under the Creatives page under “Drafts”.
You can continue editing the information over time until you decide to submit the creative.
Using The Link Builder
Using different links on each of your creatives is not required but is supported. Using the list of Dynamic Values for Tracking, you are able to build links that pass back the right information.
Start your link with a scheme HTTP (without SSL) or HTTPS (with SSL)
This should be followed by the subdomain. Subdomains are a unique URL that lives on your purchased domain as an extension in front of your regular domain
Next, include your second-level domain. The second-level domain is the core string that represents the name of the website
Lastly, you need to close your link with a top level domain. Examples include, .com, .org, .net.
Optionally, you can add a subdirectory as long as you close it with a forward slash.
Adding Parameters:
Pushnami Ads provides you with multiple Dynamic Values for Tracking that will pass back important information. Once you have completed your URL, you can select which parameters you want to include.
After selecting your first parameter, the link builder will add “/?” to the end of your link and include the selected parameter.
At the bottom your selected parameter will display and you are able to update the name of the parameter to match your own passing values.
Managing Creatives
All creatives offer the ability to edit, clone, and archive to best suit your needs.
Editing your creatives enables you to change the details of your creative at any time.
Cloning a creative feature enables you to quickly reuse an entire creative, where you can change minor details for A/B testing.
Archiving creatives that are no longer in use, allow you to only see what is currently running on the network.
Manage Rejected Creatives
Each creative has its own status to indicate if the status is Approved or Rejected. This status can be found by going to your campaign and selecting the Creative tab.
Hovering over the rejected status will display the reason the creative was rejected.
Editing the creative to resolve the rejection reason can be done by selecting the “Edit Creative” option.
There is a 24-48 hour waiting period once you resubmit the creative.
Review Process
After creating a campaign and submitting creatives, your campaign will undergo a review process. During this time Pushnami is reviewing each creative to ensure that the content is appropriate and that each link works as expected.
The review process can take up to 24 hours. Once your creative is approved, the creative will honor the start date you identified when creating the creative.
In the event that your creative is rejected, you will be alerted via the Campaign Dashboard and on the Creative tab of the Campaign as well. You can review the rejection reason, edit your creative, and resubmit your creative.
Contains inappropriate, offensive, or sexual content
Broken URL
Landing page contains non-functional/poor quality/disruptive elements
Campaigns
Campaign Status
Pushnami Ads assigns a status to campaigns to inform you of any potential interruptions to your campaigns. Statuses are designed to allow the user to tackle the most urgent items first.
Active
The campaign is live and running on the network
Pending
The campaign is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The campaign is currently paused and not running on the network
Rejected
The campaign is not running and campaign contents are in violation of our advertising policies. The campaign was terminated on Pushnami’s behalf
Pending Start Date
The campaign will start to run on the network on the entered start date defined in the campaign settings
Pending Creatives
A campaign has been created, but there are no creatives added and therefore not sending
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Expiring
The campaign end date is within the next 48 hours
Archived
The campaign has been moved to archive and is no longer running
Frozen
All campaigns have been paused due to billing issues
Creating a Campaign
The first step to success in Pushnami Ads is creating a campaign. This can be done by selecting “Add Campaign” on your home dashboard.
General Settings:
Campaign Name: This is how you would like to reference your campaign and this name is not seen by your audience
Audience Rules:
You are able to better identify your audience by utilizing the following segmentation rules. “All” is the default, but this can be updated using the dropdown selectors:
State- We only allow sending within the USA
Device- Desktop, Mobile, Tablet, Other
Schedule:
Defining the schedule gives you control for when the campaign should start and stop running. We provide detailed configuration down to the day and time of the week that the campaign should be live.
As a default, the start date is set for “Today’s Date” but this can be changed to a future date. The end date is not required if you wish to have the campaign run forever. A campaign can be paused at any time.
In order to define day and time campaign restrictions, select the “Add Active Hours” button. The day of the week can be selected from the menu. Toggling “OFF” the “All Day” selector will display the start and end time by hour and minute.
All hours are in Central Time Zone CST (GMT-6).
Budget:
Default Bid: This is the set bid you wish to have your campaign start on all relevant websites. This can be raised or lowered depending on your campaigns performance but the lowest minimum bid allowed is .10 cents.
Daily Spend Limit: This is an optional field available to help with budgeting. Defining your Daily Spend Limit will set the threshold in the system that will warn you when a campaign is nearing the spend limit.
Once you have configured the required items on this form, you can select “Create Campaign”.
Managing Campaigns
Campaign management allows you to control your campaigns to make optimal improvements as trends occur. Once a campaign has been created, it is possible to edit the configurations at any time.
Edit Campaign Settings
Click on the campaign you'd like to edit.
Go to the Setup tab.
The following items are able to be edited: Name,
Status (pause or reactivate campaigns),
Audience Rules,
Schedule (add/delete days or times).
Save the edited information.
Increase Campaign Budget
Click on the Campaign you want to increase budget on.
On the Spend tab, select the Daily Spend field.
In this field you can increase or reduce your Daily Spend limit. We encourage you to also optimize your Default Bid if you are increasing or decreasing your Daily Spend.
We recommend that you monitor the success of your campaigns with the information shown in the table.
Respond to Campaign Status’
Whenever there is an action to take on a campaign, you will be alerted with a campaign status.
Hovering over the warning status will detail the action required.
Low Funds
The campaign is near depleted budget but is still sending on the remaining budget
Depleted
The entire budget for the campaign has been spent and is no longer sending
Copy and paste your username and temporary password on the Sign In page. Once it has been validated you can create a new password.
Create password
Create a new access password. This must have eight or more characters, with at least 1 number and one special character.
Log in using your new credentials.
Analytics Dashboard
You can evaluate the performance of your campaigns through different indicators.
Impressions, Clicks, CPC, Conversions, CPA, Spent
The performance of the campaigns in different time logics using a filter to a specific period
Today, Yesterday, Last 7 days, Last 320 days, Month to Date
Source Optimization
Source Optimization automatically bids up or down on sources in order to reach your target CPA. The daily spend will be honored during the bidding process and a lightning bolt will appear on the campaign to indicate that it is being optimized.
In order for source optimization to work properly, you must provide the Conversion ID and Source ID in the offer link. If you do not do so, your campaign sources will not optimized correctly. (For more info on how to pass this data in the offer links, please see this document.)
You can override or block at the source level and it will no longer automatically bid for you.
If you want to disable Source Optimization, click the toggle button and define your default bid.
In this case, as an advertiser, you are responsible for managing the performance of your campaigns.
Dynamic Values for Tracking
Adding parameters to your URL allows you to collect data on various values you are interested in tracking.
Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics.
Testing the Conversion ID: You can test generating and posting back a conversion with the test link tool. Once you have added <<conversion_Id>> to your link, the Test Link button will appear in the URL field. Clicking this button will generate an example of your link complete with a Conversion ID. Use the provided test postback link to confirm the Conversion ID works.
Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.
Conversion ID
<<conversion_id>>
A unique Pushnami click id
Creative ID
{{=data.adcreativeid}}
ID of creative used
Website ID
{{=data.adsourceid}}
The reference id of the website
Campaign ID
{{=data.adcampaignid}}
The reference id of the campaign
Device
{{=data.ddevice}}
Device type (e.g. mobile)
Country
{{=data.dcountry}}
Detected country (e.g US)
ZIP
{{=data.dzip}}
Detected zip (e.g. 78757)
City
{{=data.dcity}}
Detected city (e.g. Austin)
State
{{=data.dstate}}
Detected state (e.g. Texas)
IP Address
{{=data.dip}}
Detected IP (e.g. 198.54.146)
Device User Agent
{{=data.dua}}
Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36
Cost
<<ad_cost>>
Will reflect the current bid for the campaign, source, or the current value of the dynamic source-level bid from the Source Optimization feature.
Billing
Running campaigns and creatives on the network is only possible if you have an acceptable balance on your account.
Activate Payment Settings
Select Add Payment Method
Enter credit card details
Accept the first deposit of $1,000
Activate Auto Funding
We recommend using automatic funding to ensure you always have money in your account.
If you prefer not to use Auto Funding, click the disabled button and save the form.
How do I add funds?
Click on Add Funds
On the left, you will see all your payment methods entered into the system. Select which card you want to charge
Input the amount of money you’d like to add to the account.
The system will always show you the minimum amount required to continue operating. A Credit Card commission of 2.9% + 0.30 cents will be included when adding funds.
Click on Add Funds
Your new balance will be reflected on the general Billing screen
How to add new Payment Methods?
Click on the +Add Payment Method button
Input the credit card information
The newly added card will be reflected on the Billing page
It is possible to have a maximum of 4 cards active within the system.
An active card can always be used to add funds or as a credit card associated with auto funding.
How do I remove a Payment Method?
On the Billing page, position the mouse over the upper right corner of the Payment Method you want to delete
Click on the delete icon
Confirm the action in the Delete Payment Method modal
How to edit or activate Auto Funding?
Click on the edit button or set up Auto Funding in the filters over the table
If Auto Funding is enabled, you will see the completed modal and an associated payment method
If Auto Funding is disabled, you will see the modal fields empty and ready to be configured.
We remind you that by not using the auto funding option, you must add funds manually
How do I view my Payment History information?
On the general Billing screen, you can see all the payment information detailed with day, amount, fee, and status
Download detailed information about a period in CSV format using the time filter and clicking on the download button
Alerts
PushnamiAds will notify you of any problems with the system.
There are three types of alerts.
Billing alerts
Campaign alerts
Creative rejected alerts
Billing Alerts
Low funds alert
If you present an amount between $99.00 and $50.00, a yellow alert will be activated, informing you of the risk of running out of money to fund your campaigns.
We always recommend auto-funding to ensure you have the money available for the system to work optimally.
Stop campaign alert
The system will stop running the campaigns if the user’s balance is $50.00 or less.
Campaign Alerts
These alerts report general problems with the campaigns.
You will understand the alert in detail by hovering over the status icon.
Active Alerts
Pending Alerts
Creatives Alerts
Any time the review process rejects a creative, a red circle will appear next to the active campaign status.
Remember that you must address this rejection in order to run the creative.
Glossary
Impressions
An impression is counted each time your ad is shown on a search result page or other site. A single Impression will add a new source id to your Spend tab.
Clicks
A click is an advertising metric that is counted whenever someone interacts with an ad by clicking on it.
CPC
CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item.
Conversions
An action that's counted when someone interacts with your ad and you postback the Conversion.
CPA
CPA, or Cost per Action, is calculated by dividing spend/conversion
Spent
This number is representative of the total number of your budget that has been used. Spent can be found as a total on the campaigns page as well as column on each campaign.
Default Bid
Setting your default bid on a campaign will automatically use that bid for new Source IDs as your campaign gains impressions. This can be adjusted at any time by going to Campaign Setup.
Source ID
This can be defined as the website that your campaign is gaining traffic from. Source IDs appear as soon as they have an Impression. We encourage you to bid up on Source IDs that are generating a lot of clicks and you can block any Source IDs that are not generating success.
Source Optimization
Source Optimization automatically bids up or down on sources in order to reach your target CPA. The daily spend will be honored during the bidding process and a lightning bolt will appear on the campaign to indicate that it is being optimized.
In order for source optimization to work properly, you must provide the Conversion ID and Source ID in the offer link. If you do not do so, your campaign sources will not optimized correctly. (For more info on how to pass this data in the offer links, please see this document.)
You can override or block at the source level and it will no longer automatically bid for you.
If you want to disable Source Optimization, click the toggle button and define your default bid.
In this case, as an advertiser, you are responsible for managing the performance of your campaigns.
FAQ
Image Best Practices
Images containing humans perform well in our network. Top-performing images show the torso and up and are about a medium distance away from the subject.
Avoid busy images. Images with a singular focus perform best in our network.
Vibrant, colorful images that capture your audience’s attention perform best in our network.
Avoid multiple layers of text, brand logos, and anything too busy that may not crop well and end up being off-center.
Copy Best Practices
Titles with catchy, attention-grabbing copy perform best. Use eye-catching words or the biggest selling point of the offer.
Notifications containing ONE relevant emoji tend to perform well in our network, but notifications with ONLY emojis in the copy will not perform well.
Not all characters take up equal space, as capital letters are larger than lowercase.
Message copy is less likely to be read on mobile devices (the notification must be expanded to see the message copy).
Creative Status
Pushnami Ads assigns a status to creatives to inform you of the state the creative is in.
Active
The campaign is live and running on the network
Pending
The creative is currently being reviewed by our content review team to ensure it is compliant with our advertising policies
Paused
The creative has been manually paused and is not running on the network
Archived
The creative has been moved to archive and is no longer running
Rejected
The creative is not running and campaign contents are in violation of our advertising policies. Please review the feedback and make the necessary changes before resubmitting
Dynamic Variables for Creatives
Adding variables to your creative’s titles and messages lets you personalize data.
Pushnami offers the following variables to create dynamic text.
Date/Time
Date
{{#def.date()}}
Shows actual date Example: Aug 2
Date
{{#def.date('MM-DD-YYYY')}}
Shows the current day of the month Example: 08-02-2023
Date
{{#def.date('D')}} for day of the month
Shows the current day of the month Example: 2
Day
{{#def.date('dddd')}}
Shows the current day on the week Example: Monday
Month
{{#def.date('MMMM')}}
Shows the current month Example: August
Year
{{#def.date('YYYY')}}
Shows the current year Example: 2023
Time
{{#def.date("hh:mm")}}
Shows the current time Example: 03:17
Location
ZIP
{{=data.zip||data.dzip}}
{{=data.zip||data.dzip||"Your Location"}}
City
{{=data.city||data.dcity}}
{{=data.city||data.dcity||"Your City"}}
City or your area
{{=data.dcity||'Your Area'}}
{{=data.dcity||'Your Area}}
State
{{=data.dstate}}
{{=data.dstate||"Your State"}}
You can include a generic text if the subscriber ID does not have a location value.
Devices
Device
{{=data.ddevice}}
Show the device who you receive the notification Example: Desktop
Examples
Add variable in title
Add variable in message_Date_current day
Add variable in message_Date_MM-DD-YYYY
Add variable in message_Date_for day of the month
Add variable in message_Day_(Monday- Sunday)
No variable recognition
Creating a Creative
After creating a Campaign, the next step to success in Pushnami Ads is creating Creatives. This can be done by selecting “Add Creatives” on the “Creative” tab of your Campaign. There is no limit to the amount of creatives that can be used per Campaign but best practice is to have a minimum of 2 to allow for A/B testing.
Notification Preview:
This preview serves for your reference as you are building your notification. You can see how your notification will display for your audience by operating system. Learn more about notification specifications here.
Media:
The most important part of your creative is the image selection. The right image can generate a great amount of clicks so it is important to understand how these are viewed. To learn more about image best practices, click here.
Main Image: This image is most important for desktop and is not seen on mobile or tablet devices. We encourage you to include an main image at all times to ensure your audience is receiving the best possible content
Notification Icon: This image is required as this is the image that will likely be seen by most of our traffic.
Accepted image files: .jpg, .gif, .png
Copy:
Capturing your audience with text is required with the following fields
Title- Limit of 34 characters
Message- Limit of 65 characters
Button 1- This is optional but if you leave it blank, the default button, “Click Here” will be used
Button 2- Another optional button
Link- Where you want your audience to go when they click on your campaign
To learn more about copy best practices, click here.
Submit your Creative for review by clicking “Add Creative”
Create multiple creatives at once
We encourage you to use our clone creative function to develop variants of your offer for A/B testing.
When to use Save a Draft
If you want to continue working on a creative before submitting it to the Pushnami review process, you can save your creatives as proposals. They are stored under the Creatives page under “Drafts”.
You can continue editing the information over time until you decide to submit the creative.
Dynamic Values for Tracking
Adding parameters to your URL allows you to collect data on various values you are interested in tracking.
Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics.
Testing the Conversion ID: You can test generating and posting back a conversion with the test link tool. Once you have added <<conversion_Id>> to your link, the Test Link button will appear in the URL field. Clicking this button will generate an example of your link complete with a Conversion ID. Use the provided test postback link to confirm the Conversion ID works.
Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.
Conversion ID
<<conversion_id>>
A unique Pushnami click id
Creative ID
{{=data.adcreativeid}}
ID of creative used
Website ID
{{=data.adsourceid}}
The reference id of the website
Campaign ID
{{=data.adcampaignid}}
The reference id of the campaign
Device
{{=data.ddevice}}
Device type (e.g. mobile)
Country
{{=data.dcountry}}
Detected country (e.g US)
ZIP
{{=data.dzip}}
Detected zip (e.g. 78757)
City
{{=data.dcity}}
Detected city (e.g. Austin)
State
{{=data.dstate}}
Detected state (e.g. Texas)
IP Address
{{=data.dip}}
Detected IP (e.g. 198.54.146)
Device User Agent
{{=data.dua}}
Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36
Cost
<<ad_cost>>
Will reflect the current bid for the campaign, source, or the current value of the dynamic source-level bid from the Source Optimization feature.
Using The Link Builder
Using different links on each of your creatives is not required but is supported. Using the list of Dynamic Values for Tracking, you are able to build links that pass back the right information.
Start your link with a scheme HTTP (without SSL) or HTTPS (with SSL)
This should be followed by the subdomain. Subdomains are a unique URL that lives on your purchased domain as an extension in front of your regular domain
Next, include your second-level domain. The second-level domain is the core string that represents the name of the website
Lastly, you need to close your link with a top level domain. Examples include, .com, .org, .net.
Optionally, you can add a subdirectory as long as you close it with a forward slash.
Adding Parameters:
Pushnami Ads provides you with multiple Dynamic Values for Tracking that will pass back important information. Once you have completed your URL, you can select which parameters you want to include.
After selecting your first parameter, the link builder will add “/?” to the end of your link and include the selected parameter.
At the bottom your selected parameter will display and you are able to update the name of the parameter to match your own passing values.
Managing Creatives
All creatives offer the ability to edit, clone, and archive to best suit your needs.
Editing your creatives enables you to change the details of your creative at any time.
Cloning a creative feature enables you to quickly reuse an entire creative, where you can change minor details for A/B testing.
Archiving creatives that are no longer in use, allow you to only see what is currently running on the network.
Manage Rejected Creatives
Each creative has its own status to indicate if the status is Approved or Rejected. This status can be found by going to your campaign and selecting the Creative tab.
Hovering over the rejected status will display the reason the creative was rejected.
Editing the creative to resolve the rejection reason can be done by selecting the “Edit Creative” option.
There is a 24-48 hour waiting period once you resubmit the creative.
Billing
Running campaigns and creatives on the network is only possible if you have an acceptable balance on your account.
Activate Payment Settings
Select Add Payment Method
Enter credit card details
Accept the first deposit of $1,000
Activate Auto Funding
We recommend using automatic funding to ensure you always have money in your account.
If you prefer not to use Auto Funding, click the disabled button and save the form.
How do I add funds?
Click on Add Funds
On the left, you will see all your payment methods entered into the system. Select which card you want to charge
Input the amount of money you’d like to add to the account.
The system will always show you the minimum amount required to continue operating. A Credit Card commission of 2.9% + 0.30 cents will be included when adding funds.
Click on Add Funds
Your new balance will be reflected on the general Billing screen
How to add new Payment Methods?
Click on the +Add Payment Method button
Input the credit card information
The newly added card will be reflected on the Billing page
It is possible to have a maximum of 4 cards active within the system.
An active card can always be used to add funds or as a credit card associated with auto funding.
How do I remove a Payment Method?
On the Billing page, position the mouse over the upper right corner of the Payment Method you want to delete
Click on the delete icon
Confirm the action in the Delete Payment Method modal
How to edit or activate Auto Funding?
Click on the edit button or set up Auto Funding in the filters over the table
If Auto Funding is enabled, you will see the completed modal and an associated payment method
If Auto Funding is disabled, you will see the modal fields empty and ready to be configured.
We remind you that by not using the auto funding option, you must add funds manually
How do I view my Payment History information?
On the general Billing screen, you can see all the payment information detailed with day, amount, fee, and status
Download detailed information about a period in CSV format using the time filter and clicking on the download button
Review Process
After creating a campaign and submitting creatives, your campaign will undergo a review process. During this time Pushnami is reviewing each creative to ensure that the content is appropriate and that each link works as expected.
The review process can take up to 24 hours. Once your creative is approved, the creative will honor the start date you identified when creating the creative.
In the event that your creative is rejected, you will be alerted via the Campaign Dashboard and on the Creative tab of the Campaign as well. You can review the rejection reason, edit your creative, and resubmit your creative.
Contains inappropriate, offensive, or sexual content
Broken URL
Landing page contains non-functional/poor quality/disruptive elements
Alerts
PushnamiAds will notify you of any problems with the system.
There are three types of alerts.
Billing alerts
Campaign alerts
Creative rejected alerts
Billing Alerts
Low funds alert
If you present an amount between $99.00 and $50.00, a yellow alert will be activated, informing you of the risk of running out of money to fund your campaigns.
We always recommend auto-funding to ensure you have the money available for the system to work optimally.
Stop campaign alert
The system will stop running the campaigns if the user’s balance is $50.00 or less.
Campaign Alerts
These alerts report general problems with the campaigns.
You will understand the alert in detail by hovering over the status icon.
Active Alerts
Pending Alerts
Creatives Alerts
Any time the review process rejects a creative, a red circle will appear next to the active campaign status.
Remember that you must address this rejection in order to run the creative.
Glossary
Impressions
An impression is counted each time your ad is shown on a search result page or other site. A single Impression will add a new source id to your Spend tab.
Clicks
A click is an advertising metric that is counted whenever someone interacts with an ad by clicking on it.
CPC
CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item.
Conversions
An action that's counted when someone interacts with your ad and you postback the Conversion.
CPA
CPA, or Cost per Action, is calculated by dividing spend/conversion
Spent
This number is representative of the total number of your budget that has been used. Spent can be found as a total on the campaigns page as well as column on each campaign.
Default Bid
Setting your default bid on a campaign will automatically use that bid for new Source IDs as your campaign gains impressions. This can be adjusted at any time by going to Campaign Setup.
Source ID
This can be defined as the website that your campaign is gaining traffic from. Source IDs appear as soon as they have an Impression. We encourage you to bid up on Source IDs that are generating a lot of clicks and you can block any Source IDs that are not generating success.
