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Updated on January 8, 2025

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Dynamic Values for Tracking

Adding parameters to your URL allows you to collect data on various values you are interested in tracking. 

Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics. 

Postback: https://revtrc-api.pushnami.com/convert?t=<<conversion_id>>&v=<Conversion Value>

Testing the Conversion ID: You can test generating and posting back a conversion with the test link tool. Once you have added <<conversion_Id>> to your link, the Test Link button will appear in the URL field. Clicking this button will generate an example of your link complete with a Conversion ID. Use the provided test postback link to confirm the Conversion ID works.

Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.
Conversion ID

<<conversion_id>>

A unique Pushnami click id
Creative ID
{{=data.adcreativeid}}
ID of creative used
Website ID
{{=data.adsourceid}}
The reference id of the website
Campaign ID
{{=data.adcampaignid}}
The reference id of the campaign
Device
{{=data.ddevice}}

Device type (e.g. mobile)
Country
{{=data.dcountry}}

Detected country (e.g US)
ZIP
{{=data.dzip}}

Detected zip (e.g. 78757)
City
{{=data.dcity}}

Detected city (e.g. Austin)
State
{{=data.dstate}}

Detected state (e.g. Texas)
IP Address
{{=data.dip}}

Detected IP (e.g. 198.54.146)
Device User Agent
{{=data.dua}}

Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64)
AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36
Cost

<<ad_cost>>

Will reflect the current bid for the campaign, source, or the current value of the dynamic source-level bid from the Source Optimization feature.

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