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Updated on November 25, 2024

Docy

Dynamic Values for Tracking

Adding parameters to your URL allows you to collect data on various values you are interested in tracking. 

Once you have generated a conversion you can use this postback to update your Pushnami Ads statistics. 

Postback: https://revtrc-api.pushnami.com/convert?t=<<conversion_id>>&v=<Conversion Value>

Pushnami offers the following macros that will dynamically pass back the relevant data. These macros are available in the Link Builder for easy implementation.
Conversion ID

<<conversion_id>>

A unique Pushnami click id
Creative ID
{{=data.adcreativeid}}
ID of creative used
Website ID
{{=data.adsourceid}}
The reference id of the website
Campaign ID
{{=data.adcampaignid}}
The reference id of the campaign
Device
{{=data.ddevice}}

Device type (e.g. mobile)
Country
{{=data.dcountry}}

Detected country (e.g US)
ZIP
{{=data.dzip}}

Detected zip (e.g. 78757)
City
{{=data.dcity}}

Detected city (e.g. Austin)
State
{{=data.dstate}}

Detected state (e.g. Texas)
IP Address
{{=data.dip}}

Detected IP (e.g. 198.54.146)
Device User Agent
{{=data.dua}}

Device user agent string (e.g Mozilla/5.0 (Windows NT 10.0; Win64; x64)
AppleWebKit/537.36 (KHTML, like Gecko) Chrome/73.0.3683.86 Safari/537.36
Cost

<<ad_cost>>

Will reflect the current bid for the campaign, source, or the current value of the dynamic source-level bid from the Source Optimization feature.

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