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Analytics Dashboard

The Analytics Dashboard provides a comprehensive view of your advertising performance across all campaigns. Monitor key metrics, track trends, and make data-driven decisions to optimize your campaigns.

Accessing the Dashboard​

Navigate to Analytics from the main menu to view your account-wide performance metrics.

Key Metrics​

The dashboard displays six primary performance indicators:

Impressions​

The total number of times your ads were displayed to users. Each time a push notification is shown, it counts as one impression.

  • Use for: Measuring reach and visibility
  • Trend indicator: Shows change from previous period

Clicks​

The number of times users clicked on your notifications.

  • Use for: Measuring engagement
  • Higher is better: More clicks means your creatives are resonating

CTR (Click-Through Rate)​

The percentage of impressions that resulted in clicks.

Formula: (Clicks ÷ Impressions) × 100

  • Industry average: 1-3% for push notifications
  • Use for: Evaluating creative effectiveness

CPC (Cost Per Click)​

The average amount you paid for each click.

Formula: Total Spend ÷ Clicks

  • Use for: Budget efficiency analysis
  • Lower is better: Optimize bids and sources to reduce CPC

Conversions​

The number of tracked conversion events from your campaigns.

CPA (Cost Per Action)​

The average cost to acquire one conversion.

Formula: Total Spend ÷ Conversions

  • Use for: ROI analysis
  • Target: Should be lower than your profit per conversion

Total Spent​

The total amount spent across all campaigns in the selected time period.

  • Use for: Budget tracking
  • Compare to: Conversions and revenue to calculate ROI

eCPM (Effective Cost Per Mille)​

The effective cost per 1,000 impressions.

Formula: (Total Spend ÷ Impressions) × 1000

  • Use for: Comparing efficiency across campaigns

Time Period Filters​

Analyze performance across different time periods:

FilterDescription
TodayCurrent day's performance
YesterdayPrevious day's complete data
Last 7 DaysWeekly performance view
Last 30 DaysMonthly performance view
Month to DateCurrent month through today
Custom RangeSelect specific date range

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Dashboard Views​

Summary Cards​

At the top of the dashboard, summary cards show:

  • Current period totals for each metric
  • Change indicators (↑ or ↓) comparing to previous period
  • Percentage change from previous period

Trend Charts​

Time-series charts visualize performance over your selected period:

  • Track daily or hourly fluctuations
  • Identify patterns and anomalies
  • Spot trends early

Campaign Breakdown​

View metrics broken down by:

  • By Campaign - Compare performance across campaigns
  • By Creative - See which creatives perform best
  • By Publisher - Identify top-performing traffic sources

Using Analytics for Optimization​

Identify Top Performers​

  1. Filter by Last 7 Days for reliable data
  2. Sort campaigns by Conversions or CPA
  3. Note which campaigns have the best metrics
  4. Allocate more budget to winners

Spot Underperformers​

Look for campaigns with:

  • High impressions but low clicks (creative issue)
  • High clicks but low conversions (targeting or landing page issue)
  • High CPA (bid or source optimization needed)

Monitor daily trends to catch:

  • Sudden drops in performance (investigate immediately)
  • Gradual improvement (keep current strategy)
  • Day-of-week patterns (adjust schedules)

Campaign-Level Analytics​

For detailed metrics on a specific campaign:

  1. Go to Campaigns from the main menu
  2. Click on the campaign name
  3. View the Spend tab for detailed analytics

Campaign-level analytics include:

  • All standard metrics
  • Publisher/source breakdown
  • Creative performance comparison
  • Historical trend data

Exporting Data​

For detailed analysis or reporting:

  1. Use the Spend Report API for programmatic access
  2. Export CSV files from the Billing section for payment data
  3. Contact support for custom reporting needs

Best Practices​

Daily Monitoring​

Check the dashboard daily to:

  • Verify campaigns are running
  • Catch anomalies early
  • Track against daily goals

Weekly Analysis​

Each week, review:

  • Overall CPA trends
  • Top and bottom performing campaigns
  • Source optimization opportunities

Monthly Review​

Monthly, analyze:

  • Budget utilization
  • ROI by campaign and vertical
  • Seasonal patterns

Understanding Metric Changes​

Sudden Performance Changes​

If metrics change dramatically:

  1. Check for creative rejections
  2. Verify billing status
  3. Review recent campaign changes
  4. Check for source blocks or changes

Gradual Performance Decline​

If performance slowly decreases:

  1. Creative fatigue - refresh your creatives
  2. Audience saturation - adjust targeting
  3. Competitive pressure - review bids

Next Steps​