Analytics Dashboard

The Analytics Dashboard provides a comprehensive view of your advertising performance across all campaigns. Monitor key metrics, track trends, and make data-driven decisions to optimize your campaigns.

Accessing the Dashboard

Navigate to Analytics from the main menu to view your account-wide performance metrics.

Key Metrics

The dashboard displays six primary performance indicators:

Impressions

The total number of times your ads were displayed to users. Each time a push notification is shown, it counts as one impression.

• Use for: Measuring reach and visibility
• Trend indicator: Shows change from previous period

Clicks

The number of times users clicked on your notifications.

• Use for: Measuring engagement
• Higher is better: More clicks means your creatives are resonating

CTR (Click-Through Rate)

The percentage of impressions that resulted in clicks.

Formula: (Clicks ÷ Impressions) × 100

• Industry average: 1-3% for push notifications
• Use for: Evaluating creative effectiveness

CPC (Cost Per Click)

The average amount you paid for each click.

Formula: Total Spend ÷ Clicks

• Use for: Budget efficiency analysis
• Lower is better: Optimize bids and sources to reduce CPC

Conversions

The number of tracked conversion events from your campaigns.

• Requires: Conversion tracking setup
• Use for: Measuring actual business results

CPA (Cost Per Action)

The average cost to acquire one conversion.

Formula: Total Spend ÷ Conversions

• Use for: ROI analysis
• Target: Should be lower than your profit per conversion

Total Spent

The total amount spent across all campaigns in the selected time period.

• Use for: Budget tracking
• Compare to: Conversions and revenue to calculate ROI

eCPM (Effective Cost Per Mille)

The effective cost per 1,000 impressions.

Formula: (Total Spend ÷ Impressions) × 1000

• Use for: Comparing efficiency across campaigns

Time Period Filters

Analyze performance across different time periods:

Filter	Description
Today	Current day's performance
Yesterday	Previous day's complete data
Last 7 Days	Weekly performance view
Last 30 Days	Monthly performance view
Month to Date	Current month through today
Custom Range	Select specific date range

Dashboard Views

Summary Cards

At the top of the dashboard, summary cards show:

• Current period totals for each metric
• Change indicators (↑ or ↓) comparing to previous period
• Percentage change from previous period

Trend Charts

Time-series charts visualize performance over your selected period:

• Track daily or hourly fluctuations
• Identify patterns and anomalies
• Spot trends early

Campaign Breakdown

View metrics broken down by:

• By Campaign - Compare performance across campaigns
• By Creative - See which creatives perform best
• By Publisher - Identify top-performing traffic sources

Using Analytics for Optimization

Identify Top Performers

1. Filter by Last 7 Days for reliable data
2. Sort campaigns by Conversions or CPA
3. Note which campaigns have the best metrics
4. Allocate more budget to winners

Spot Underperformers

Look for campaigns with:

• High impressions but low clicks (creative issue)
• High clicks but low conversions (targeting or landing page issue)
• High CPA (bid or source optimization needed)

Track Trends

Monitor daily trends to catch:

• Sudden drops in performance (investigate immediately)
• Gradual improvement (keep current strategy)
• Day-of-week patterns (adjust schedules)

Campaign-Level Analytics

For detailed metrics on a specific campaign:

1. Go to Campaigns from the main menu
2. Click on the campaign name
3. View the Spend tab for detailed analytics

Campaign-level analytics include:

• All standard metrics
• Publisher/source breakdown
• Creative performance comparison
• Historical trend data

Exporting Data

For detailed analysis or reporting:

1. Use the Spend Report API for programmatic access
2. Export CSV files from the Billing section for payment data
3. Contact support for custom reporting needs

Best Practices

Daily Monitoring

Check the dashboard daily to:

• Verify campaigns are running
• Catch anomalies early
• Track against daily goals

Weekly Analysis

Each week, review:

• Overall CPA trends
• Top and bottom performing campaigns
• Source optimization opportunities

Monthly Review

Monthly, analyze:

• Budget utilization
• ROI by campaign and vertical
• Seasonal patterns

Understanding Metric Changes

Sudden Performance Changes

If metrics change dramatically:

1. Check for creative rejections
2. Verify billing status
3. Review recent campaign changes
4. Check for source blocks or changes

Gradual Performance Decline

If performance slowly decreases:

1. Creative fatigue - refresh your creatives
2. Audience saturation - adjust targeting
3. Competitive pressure - review bids

Next Steps

• Set up conversion tracking if not already configured
• Enable Source Optimization to improve CPA
• Review Best Practices for creative optimization