Creatives

Design and manage the push notifications that drive your campaigns. Creatives are the actual content your audience sees—the images, titles, messages, and links that compel users to click.

What is a Creative?

A creative is a push notification that includes:

• Images - Hero image and notification icon
• Copy - Title, message, and button text
• Link - Destination URL with tracking parameters
• Settings - Channel quality and vertical category

Getting Started

Creating a Creative

Step-by-step guide to designing effective push notifications:

• Image requirements and best practices
• Writing compelling titles and messages
• Button customization
• Channel quality selection
• Saving drafts and cloning creatives

Managing Creatives

How to edit and manage your creatives:

• Editing existing creatives
• Pausing and activating creatives
• Archiving old creatives
• Viewing creative performance

Understanding the Review Process

Review Process

What happens when you submit a creative:

• Review timeline (up to 24 hours)
• What reviewers check
• Common rejection reasons
• How to handle rejections
• Tips for faster approval

Creative Status

Understanding creative status states:

• Draft, Pending, Active
• Paused, Rejected, Archived

Tracking & Personalization

Dynamic Variables for Creatives

Personalize your notifications with dynamic content:

• Date and time variables
• Location variables (city, state, ZIP)
• Device type variables

Using the Link Builder

Build tracking URLs with the Link Builder:

• URL structure and parameters
• Adding tracking macros

Dynamic Values for Tracking

Set up conversion tracking for your campaigns:

• Available tracking macros
• Conversion ID setup
• Postback implementation
• Integration examples

Creative Requirements

Images

Type	Size	Required
Hero Image	720×480 px	Recommended
Icon	192×192 px	Yes

Formats: .jpg, .gif, .png

Copy

Field	Character Limit
Title	34 characters
Message	65 characters
Button 1	Optional
Button 2	Optional

Best Practices

• Use high-quality images - Clear, relevant visuals increase clicks
• Write action-oriented copy - Tell users what to do
• Test multiple versions - A/B test to find winners
• Match creative to landing page - Consistency improves conversions
• Set up tracking - Measure what matters

Learn more in our Best Practices section.

Next Steps

1. Create your first creative
2. Learn about image best practices
3. Set up conversion tracking
4. Understand the review process