Creating a Creative

After creating a Campaign, the next step is creating Creatives—the actual push notifications your audience will see. Navigate to the Creatives tab of your Campaign and select "Add Creative".

Best Practice

There is no limit to the number of creatives per campaign, but we recommend having at least 2 creatives to enable A/B testing and identify what resonates best with your audience.

Notification Preview

The preview panel shows how your notification will appear to users. You can switch between different operating systems and browsers to see exactly how your notification displays:

Desktop Previews:

• Windows 10 (Chrome)
• Windows 11 (Chrome)
• macOS (Chrome)
• macOS (Safari)

Mobile Previews:

• Android

Learn more about notification display by device and push notification specifications.

Media

Images are critical to your creative's success. The right image can dramatically increase click-through rates.

Main Image (Hero Image)

• Recommended size: 720×480 pixels (landscape)
• Display: Prominently shown on desktop notifications
• Note: May not display on all mobile devices

We encourage including a main image for all creatives to ensure desktop users receive the best experience.

Notification Icon

• Recommended size: 192×192 pixels (square)
• Required: Yes - this is the primary image seen across all devices
• Display: Shown on both desktop and mobile notifications

Accepted formats: .jpg, .gif, .png

Learn more about image best practices.

Copy

Craft compelling text that captures attention and drives clicks.

Title

• Character limit: 34 characters
• Purpose: The headline that grabs attention
• Tips: Be clear, urgent, and relevant

Message

• Character limit: 65 characters
• Purpose: Supporting text that provides context
• Tips: Reinforce the title and include a call-to-action

Buttons

Customize the call-to-action buttons on your notification:

Button 1 (Primary)

• Optional field
• If left blank, defaults to "Click Here"
• Use action-oriented text like "Learn More", "Get Started", "Claim Offer"

Button 2 (Secondary)

• Optional additional button
• Use for alternative actions like "Remind Me Later" or "View Details"

Destination Link

The URL where users land when they click your notification.

• Must be a valid, working URL
• Should match the content promised in your notification
• Can include tracking parameters for conversion tracking
• Use the Link Builder to easily add tracking

Learn more about copy best practices.

Submitting Your Creative

Click "Add Creative" to submit your creative for review. The review process typically takes up to 24 hours.

Clone Existing Creatives

Save time by cloning successful creatives:

1. Find an existing creative you want to duplicate
2. Click the Clone button
3. Modify the cloned creative as needed
4. Submit for review

This is ideal for:

• A/B testing variations
• Creating seasonal versions
• Testing different images with the same copy

Save as Draft

Not ready to submit? Save your work and return later:

1. Fill in your creative details
2. Click "Save Draft" instead of "Add Creative"
3. Find your draft in the Drafts section
4. Continue editing when ready
5. Submit when complete

Drafts are useful when:

• Waiting for final approval on copy or images
• Building multiple creatives over time
• Needing stakeholder review before submission

Creative Operations

After creating a creative, you can:

Action	Description
Edit	Modify creative content (requires re-review)
Clone	Create a copy to modify
Pause	Temporarily stop the creative from running
Activate	Resume a paused creative
Archive	Remove the creative from active use

Next Steps

After creating your creative:

1. Wait for review approval (up to 24 hours)
2. Monitor creative status for updates
3. Track performance in your campaign analytics
4. Create additional creatives for testing