Managing Creatives

Once you've created creatives, you can edit, clone, and archive them to optimize your campaigns. This guide covers all the ways to manage your existing creatives.

Accessing Your Creatives

1. Navigate to your campaign
2. Click the Creatives tab
3. View all creatives associated with that campaign

Editing Creatives

Edit your creatives to update messaging, images, or landing page URLs.

How to Edit a Creative

1. Find the creative you want to modify
2. Click the Edit button (pencil icon) or select Edit Creative from the menu
3. Make your changes on the Edit Campaign Creative page
4. Click Update Creative to save changes

What You Can Edit

• Title - The headline shown in the notification
• Body - The message text
• Image - The notification image
• Icon - The small icon displayed
• Landing URL - Where users go when they click
• Tracking parameters - UTM and custom tracking values

Re-approval After Editing

Important

When you edit an approved creative, it will be re-submitted for review. The creative may be temporarily paused during the review process.

A warning message will appear when editing approved creatives:

• Changes to approved creatives require re-approval
• Review typically takes 24-48 hours
• The creative won't run until re-approved

Working with Drafts

If your creative is still in draft status:

1. Edit as needed
2. Click Update Draft to save without submitting
3. Click Add Creative when ready to submit for approval

Cloning Creatives

Clone creatives to quickly create variations for A/B testing or to reuse successful creative templates.

How to Clone a Creative

1. Find the creative you want to duplicate
2. Click the Clone button or select Clone Creative from the menu
3. You'll be taken to the Clone Campaign Creatives page
4. Modify the cloned creative(s) as needed
5. Click Add Creatives to submit or Save As Draft to save for later

Cloning Multiple Variations

The clone feature allows you to create multiple variations at once:

1. Clone the original creative
2. Click the Clone Creative tab (+ icon) to add another variation
3. Each variation appears as a separate tab (Creative 1, Creative 2, etc.)
4. Customize each variation independently
5. Remove unwanted variations by clicking the X on the tab
6. Submit all variations at once

Use Cases for Cloning

• A/B Testing - Test different headlines, images, or CTAs
• Seasonal Updates - Create holiday versions of successful creatives
• Localization - Create region-specific variations
• Quick Iteration - Build on what's working

Archiving Creatives

Archive creatives you no longer need to keep your dashboard organized.

How to Archive a Creative

1. Find the creative you want to archive
2. Click the Archive button or select Archive from the menu
3. Confirm the action

Archived Creative Behavior

• Archived creatives stop running immediately
• They won't appear in your main creative list
• Historical data is preserved
• You can view archived creatives by enabling the archive filter

Restoring Archived Creatives

To restore an archived creative:

1. Enable the archive filter to show archived items
2. Find the archived creative
3. Click Restore or Unarchive

Managing Rejected Creatives

Creatives that don't meet our content guidelines will be rejected.

Viewing Rejection Reasons

1. Go to your campaign's Creatives tab
2. Look for creatives with a Rejected status
3. Hover over the rejected status to see the reason
4. Click Edit Creative to make corrections

Resubmitting After Rejection

1. Review the rejection reason carefully
2. Edit the creative to address the issue
3. Save and resubmit
4. Wait 24-48 hours for re-review

Common Rejection Reasons

Reason	How to Fix
Misleading content	Ensure claims are accurate and substantiated
Inappropriate imagery	Use appropriate, professional images
Prohibited category	Review our content policies
Poor image quality	Use high-resolution images meeting specifications
Invalid landing page	Ensure URL works and matches creative content

Creative Status Overview

Status	Description	Can Edit?	Running?
Draft	Not yet submitted	Yes	No
Pending	Under review	No	No
Approved	Passed review	Yes (triggers re-review)	Yes
Rejected	Failed review	Yes	No
Archived	Manually archived	Yes (restore first)	No

Best Practices

Organization Tips

• Use descriptive names that indicate creative content or test variation
• Archive old creatives regularly to keep your dashboard clean
• Group related creatives for easy comparison

Testing Strategy

• Clone successful creatives and test one variable at a time
• Keep your original creative running while testing variations
• Allow sufficient time to gather meaningful data before declaring a winner

Avoiding Re-approval Delays

• Make all needed edits at once to minimize re-review cycles
• Use drafts to perfect creatives before initial submission
• Review our content guidelines before submitting

Need Help?

Contact support@pushnami.com or reach out to your Pushnami account representative.