Dynamic Variables for Creatives

Adding variables to your creative's titles and messages lets you personalize data.

Pushnami offers the following variables to create dynamic text.

Date/Time

Variable	Syntax	Example
Date	{{#def.date()}}	Shows actual date Example: Aug 2
Date	{{#def.date('MM-DD-YYYY')}}	Shows the current day of the month Example: 08-02-2023
Date	{{#def.date('D')}} for day of the month	Shows the current day of the month Example: 2
Day	{{#def.date('dddd')}}	Shows the current day on the week Example: Monday
Month	{{#def.date('MMMM')}}	Shows the current month Example: August
Year	{{#def.date('YYYY')}}	Shows the current year Example: 2023
Time	{{#def.date("hh:mm")}}	Shows the current time Example: 03:17

Location

Variable	Syntax	Example
ZIP	{{=data.zip||data.dzip}}	{{=data.zip||data.dzip||"Your Location"}}
City	{{=data.city||data.dcity}}	{{=data.city||data.dcity||"Your City"}}
City or your area	{{=data.dcity||'Your Area'}}	{{=data.dcity||'Your Area'}}
State	{{=data.dstate}}	{{=data.dstate||"Your State"}}

You can include a generic text if the subscriber ID does not have a location value.

Devices

Variable	Syntax	Example
Device	{{=data.ddevice}}	Show the device who you receive the notification Example: Desktop

Examples

Add variable in title

Add variable in message - Date - current day

Add variable in message - Date - MM-DD-YYYY

Add variable in message - Date - for day of the month

Add variable in message - Day - (Monday-Sunday)

No variable recognition