Campaigns
Create and manage your push notification advertising campaigns. Campaigns are the foundation of your advertising efforts on Pushnami Ads, containing your targeting settings, budget, schedule, and creatives.
What is a Campaign?
A campaign is a container for your advertising strategy that defines:
- Who sees your ads (audience targeting)
- When your ads run (schedule)
- How much you spend (budget and bids)
- What users see (creatives)
Getting Started
Creating a Campaign
Step-by-step guide to setting up your first campaign, including:
- Audience targeting (country, state, device, subscriber age)
- Channel selection (web push, email)
- Vertical/category selection
- Schedule configuration
- Budget and bidding settings
Managing Campaigns
How to edit, pause, and manage your active campaigns:
- Updating campaign settings
- Pausing and resuming campaigns
- Archiving completed campaigns
- Cloning successful campaigns
Understanding Campaign Performance
Campaign Status
Understanding the different campaign status states:
- Active, Pending, Paused
- Low Funds, Depleted
- Pending Creatives, Rejected
- And more...
Source Optimization
Maximize your ROI by managing traffic sources:
- Automatic bid optimization with Target CPA
- Blocking underperforming sources
- Whitelisting top performers
- Custom bid overrides
- Bulk source management
Campaign Workflow
1. Create Campaign → Set targeting, schedule, budget
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2. Add Creatives → Design your push notifications
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3. Submit for Review → Await approval (24 hours)
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4. Campaign Goes Live → Monitor performance
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5. Optimize → Adjust sources, bids, creatives
Best Practices
- Start with clear goals - Know your target CPA before launching
- Test multiple creatives - A/B test to find winning messages
- Monitor daily - Check performance and catch issues early
- Use Source Optimization - Let the system optimize bids automatically
- Set daily spend limits - Control your budget effectively